Impipatene e guarda in alto - the curious motto of Grazzano
The motto of Grazzano is an example of the sense of humour of its creator, the Duke Giuseppe Visconti.
Around the stem of a red carnation there is wound a scroll with a motto written in Gothic letters. However, the message is incomprehensible at first, “otla ni adraug e enetapipmi”. Its meaning emerges only when it is read from left to right, when we discover the unrepentant motto "Impipatene e guarda in alto”, which can be roughly translated as "Don't give a damn and look straight ahead!".
Around the stem of a red carnation there is wound a scroll with a motto written in Gothic letters. However, the message is incomprehensible at first, “otla ni adraug e enetapipmi”. Its meaning emerges only when it is read from left to right, when we discover the unrepentant motto "Impipatene e guarda in alto”, which can be roughly translated as "Don't give a damn and look straight ahead!".
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Luchino Visconti was the fourth son of Duke Giuseppe Visconti di Modrone (the creator of Grazzano) and of his wife Carla Erba, owner of the largest pharmaceutical company in Italy at that time.
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